•Holiday marketing: Enterprises customize paper greeting cards for key clients, featuring "handwritten signatures + messages from corporate founders," paired with custom desk calendars printed with the client’s company logo. Compared with mass-sent digital cards, this approach better conveys "exclusive attention." A B2B enterprise once increased its key client repurchase rate by 25% through this method.

•After-sales follow-up: Home appliance brands enclose "graphic maintenance manuals" in product packaging; the end of the manual includes an exclusive customer service QR code. This not only addresses users’ practical needs but also drives traffic for subsequent services. Data shows that products with attached practical printed materials see a 30% increase in customer after-sales satisfaction.

•Membership operation: Retail brands send "printed membership newsletters" to high-tier members, with exclusive discount coupons and new product tasting invitations inside. Combined with the activity of "redeeming gifts in stores with the newsletter," this effectively boosts offline store foot traffic. A chain supermarket increased its member consumption by 18% through this strategy.

•Offline traffic driving: Catering brands distribute "printed coupons" in communities, marking "scan to book in-store time" on the coupons. Users can redeem dishes with the coupons when visiting the store—this not only precisely covers surrounding customer groups but also reduces traffic acquisition costs. A fast-food brand achieved over 10,000 customers in the first month of its new store opening through this method.