The global gift market is witnessing steady expansion driven by consumption upgrading and personalized demand, with interactive electronic gifts emerging as a core growth segment. Data shows that the global personalized gift market is expected to reach 39.44659 billion US dollars in 2025, with a compound annual growth rate of 8.81%. Specifically, the festival gift category, which accounts for about 70% of the total annual gift consumption, maintains a robust growth momentum, and the custom service market for festival gifts is expected to grow at an annual rate of 15%. In the corporate customization segment, the Chinese custom gift market has exceeded 200 billion yuan in 2023, with a compound annual growth rate of 15%, mainly driven by corporate welfare demand, and corporate welfare procurement has accounted for 43% of the total custom gift purchases. However, behind the market boom, the traditional gift industry is plagued by severe homogenization, which has become a key factor restricting the development of enterprises. Against this backdrop, gift products integrated with video and audio modules have emerged as a new growth engine, injecting strong vitality into the market by virtue of personalized expression, scenario-based experience and premium enhancement capabilities.